The COI team has found that Joint Commission certification matters to other health care providers as well as to their patients. COI highlights the certification on its website and other marketing materials.
“We’re very proud of it,” says Mr. Turczak. “If anything, it starts a conversation. We’re able to talk about it with the patients. This is something that does distinguish us amongst other institutes or other spine programs.”
COI has also found ACSS to be impactful with yet another stakeholder audience: insurers.
“Our insurers now really are looking at quality in a value based-platform to ensure that we are top-notch,” explains Mr. Turczak. “Getting this certification is just one of those pieces that we’re able to demonstrate to our surgeons, our patients and our insurers the value of high-quality care that we provide here at COI.”